Like never before, both parties see the growing Hispanic population as a key to gaining the White House…

Clinton’s campaign is registering voters outside Hispanic grocery stores and churches, while a conservative group backed by the billionaire Koch brothers is compiling valuable contact lists as it offers free services, such as driver’s license prep classes, in Spanish. And, critically for a demographic that skews young, campaigns are creating bilingual Web sites, videos and messaging for Facebook and other digital platforms.

“I have never seen the Latino vote prioritized in this way — and this early — in a meaningful way,” said Cristóbal Alex, president of the Democratic-backed Latino Victory Project.

Source: The race is on for the Latino vote

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